LEGO's. A reminder of the past and what it was like to be creative as a child. Our imagination could run wild as we were able to construct whatever we desired with these small attachable pieces of plastic. The LEGO brand began to develop nearly a century ago, and has become quite the empire today. Recently, Americans have become ecstatic for the newest LEGO creation, The LEGO Movie. Warner Brothers is expected to have an extraordinary turnout at the box office February 7 when the movie premiers, as they have utilized social media and its marketing strategy's to lure people into the cartoon world of LEGO's. The LEGO Movie currently has nearly 20,000 followers on Twitter, 280,000 likes on Facebook, and 2,000 followers on Instagram. The film has been utilizing all of these social media accounts in order to build a stronger fan base, specifically Twitter and Facebook. An example of one of these strategy's would be the "Fan of the Week" awarded through Facebook and Twitter weekly to a fan or group of fans who have posted outstanding examples of their devotion to the brand. Stars of the film, such as Elizabeth Banks, Chris Pratt and Nick Offerman, have consistently tweeted about the movie and expressed their excitement for its release. The movie has also used Twitter to promote a gaming system in which you can create your own LEGO character and join online games with the characters from the movie. The LEGO Movie began exploiting the benefits social media can bring to a brand and has successfully made Americans aware of the film and captured their excitement. With two weeks to go until the premiere, I suspect the movie will be quite successful and I know I personally can't wait to sit in the theater and see what Warner Brothers has created.
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