Jimmy Fallon. TV's hottest man in late
night television has been handed the reins of the 'Tonight Show,' in which he
debuted last night. Fallon has proven himself worthy of Jay Leno's position,
and the show is expected to remain at the top of late night ratings. However,
these expectations did not put his social media team at ease. Fallon's team has
been working around the clock to ensure that the show goes off without a hitch
and that the audience and viewers are more engaged than ever. And his team
succeeded as Fallon soared past rivals Jimmy Kimmel and David Letterman in
ratings last night. His team worked to compare activity before Leno's exit to
after Leno's exit and found extremely pleasing results.
Aside from his social media team, Fallon
himself has been working around the clock with social media to build the
excitement for his new role. Some of his tweets have included "Tomorrow is the day!!! #FallonTonight," "See you guys tomorrow. Get a good night sleep. This is so exciting #FallonTonight," and "Set you DVR's, TiVos, VCRs etc. We are on after the Olympics!! #FallonTonight." And his hard work has paid off considering that the top three trends on Twitter right now are the Olympics, #FallonTonight and #TonightShow. I think it's safe to say Jimmy Fallon knows what he is doing, and is certainly expected to lead late night television in the future. As an avid Fallon fan, it's sad to see Late Night go, but it's thrilling to see what he has in store for the Tonight Show.
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