MTV: Questionable Morals, Exceptional Social

       

       MTV: A former station for the latest music and news about popular artists, a current station for not so classy reality televisions shows and too many pregnant teen moms. However, once every year MTV travels back to its original roots and hosts the MTV Movie Awards which just occurred this past Sunday. Although MTV's morals can be skeptical, they excel in capturing audiences through social media during this event and other events such as the VMA's. Via Twitter, MTV has discovered the major increase in activity a brand can gain if the platform is used effectively. The network listed three keys to success: 1. Work with Twitter to create customized experiences 2. Engage followers with integrative techniques 3. Boost engagement throughout your event. Throughout Awards shows MTV has adopted several innovative concepts that have boosted numbers for the network. For example, during the Video Music Awards MTV used Twitter to post Buzz, Paparazzi, and Hotseat. Buzz included tweeting about the latest things going on at the show, Paparazzi posted pictures of stars as they arrived and backstage photos, and Hotseat included a seating chart of the event and where stars were tweeting from. MTV saw a drastic increase in engagement through these platform promotions.

         

       With the Awards show this past Sunday, MTV engaged through Tumblr, a different move than most networks take. The network worked with Tumblr to promote engagement and keep the audience updated. MTV also used GIF's as a promotion for the Awards show by posting different GIF's and also allowing the audience to create their own. Although some of the content MTV generates may sometimes be seen as questionable, when it comes to social media, the network is doing it right.

More Twitter informtation:
https://business.twitter.com/success-stories/mtv

ACM's Bring New Ideas for Social Fan Involvement

                      
The Academy of Country Music just hosted it's 49th Annual ACM Awards this past Sunday in Las Vegas, Nevada. The awards were hosted by two of country music's biggest stars right now, Luke Bryan and Blake Shelton, who delivered quite the entertaining monologue. Artists Miranda Lambert and George Strait came out on top for the night, while band Rascal Flatts seemed to suffer from lipsyncing during their performance. Aside from these high and low points, the ACM's made sure to remain involved through social media. In terms of who is in charge for the Academy's social responsibilities, Jamie Lynn Spears has been named the social media correspondent. Aside from the thousands of tweets being made by fans throughout the show, fans were able to look to Facebook, Instagram, and Twitter for behind-the-scenes photos, interviews, red carpet arrivals, and other events going on during the week prior to the show. Another cool concept the show took on was through Vine, in which they posted "Vine 360's," where stars were videoed from a 360 view to capture their entire outfit for fans to see. A third thing done by the Academy was the "Flat Luke" and "Flat Blake" concept in which fans were able to incorporate flat Luke and flat Blake into their photos and post them to social media accounts. The ACM's did an excellent job at incorporating new ideas and ways for fans to get involved socially throughout not only the show but the entire week leading up to the event. It is these kinds of actions that organizations must take in order to make an impact socially and influence their fans to get involved.

Check out these links to learn more,

http://blog.gactv.com/blog/2014/04/04/acm-awards-invite-fans-to-engage-through-social-media/

http://www.washingtonpost.com/blogs/style-blog/wp/2014/04/07/acm-awards-big-winners-best-and-worst-performances-most-awkward-moments/