The Academy of Country Music just hosted it's 49th Annual ACM Awards this past Sunday in Las Vegas, Nevada. The awards were hosted by two of country music's biggest stars right now, Luke Bryan and Blake Shelton, who delivered quite the entertaining monologue. Artists Miranda Lambert and George Strait came out on top for the night, while band Rascal Flatts seemed to suffer from lipsyncing during their performance. Aside from these high and low points, the ACM's made sure to remain involved through social media. In terms of who is in charge for the Academy's social responsibilities, Jamie Lynn Spears has been named the social media correspondent. Aside from the thousands of tweets being made by fans throughout the show, fans were able to look to Facebook, Instagram, and Twitter for behind-the-scenes photos, interviews, red carpet arrivals, and other events going on during the week prior to the show. Another cool concept the show took on was through Vine, in which they posted "Vine 360's," where stars were videoed from a 360 view to capture their entire outfit for fans to see. A third thing done by the Academy was the "Flat Luke" and "Flat Blake" concept in which fans were able to incorporate flat Luke and flat Blake into their photos and post them to social media accounts. The ACM's did an excellent job at incorporating new ideas and ways for fans to get involved socially throughout not only the show but the entire week leading up to the event. It is these kinds of actions that organizations must take in order to make an impact socially and influence their fans to get involved.
Check out these links to learn more,
http://blog.gactv.com/blog/2014/04/04/acm-awards-invite-fans-to-engage-through-social-media/
http://www.washingtonpost.com/blogs/style-blog/wp/2014/04/07/acm-awards-big-winners-best-and-worst-performances-most-awkward-moments/
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